Just posted my PhD outline, please provide comments and suggestions: http://goodwincollaboration.com/nicks-phd/
Department Member, Media and Communications
Thesis Title: How a sense of community mediates the impact of social marketing programs
|
Fiona Giles
Olaf Werder |
About
This comparative research project will examine how a change agent's sense of community influences the success of social marketing programs focused on individual behaviour change, using case studies from Australia (alcohol and young people) and Indonesia (hygiene).
Contact Information
| Homepage: | http://sydney.edu.au/arts/media_communications/pgl |
| IM: | Skype: nickjgoodwin |
